Reform The Funk is an independent cultural platform created in a bid to challenge the status quo by promoting thought-provoking and emotive art.
V&A x KIMONO: KYOTO TO CATWALK
A short, appealing, video celebrating the V&A's Kimono: Kyoto to Catwalk exhibition and presenting the Kimono as a highly dynamic and fashionable item of dress. The video, as well as additional social media and web assets, are for use to promote the exhibition before and during its four-month run so must be exciting and engaging.
This was a tone-piece project, needed to marry the beautiful and elegant aesthetic desired by many stakeholders, whilst maintaining an edge and grit which appeals to the target audience of savvy networkers. Though the main desire was to place kimono in a contemporary context and emphasise its relevance to current style.
